Rob Nipe (AKA “The Butcher”)

Rob hails originally from New Jersey and, as a former omnivore, seeks to create delicious cruelty-free versions of the meats he previously enjoyed. He loves a challenge and has spent years perfecting his mad meat-making skills. Sharing them with his adopted city of Rochester is a dream realized.

Nora Rubel (AKA “The Butcher’s Wife”)

Nora loves to cook and eat. She also writes and teaches about food, culture, and religion at the University of Rochester. She understands the cultural and nostalgic connection folks have to the foods they grow up with and is excited to help them feel those connections in a cruelty-free way. You can follow her on Instagram @the_vegan_butchers_wife